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{"id":7300,"date":"2020-09-02T06:53:09","date_gmt":"2020-09-02T11:53:09","guid":{"rendered":"https:\/\/publitalagencia.com\/?p=7300"},"modified":"2020-08-27T08:01:34","modified_gmt":"2020-08-27T13:01:34","slug":"pros-y-contras-de-las-pujas-automaticas-en-google-ads","status":"publish","type":"post","link":"https:\/\/publitalagencia.com\/pros-y-contras-de-las-pujas-automaticas-en-google-ads\/","title":{"rendered":"Pros y contras de las pujas autom\u00e1ticas en Google Ads"},"content":{"rendered":"

\"\"<\/p>\n

Cuando accedes por primera vez ? a Google Ads, la herramienta te permite seleccionar el modo completo o una versi\u00f3n expr\u00e9s para construir tu campa\u00f1a de anuncios en Google en cuesti\u00f3n de minutos<\/a> ?\u200d\u2640\ufe0f.<\/p>\n

Esa decisi\u00f3n inicial es el comienzo de tu actitud ante la campa\u00f1a que vas a crear ?: \u00bfquieres que Google elija por ti o est\u00e1s dispuesto a dedicarle tiempo y esfuerzo a construir la campa\u00f1a m\u00e1s eficaz y completa de que seas capaz?<\/strong><\/p>\n

Hoy queremos contarte las ventajas ? y tambi\u00e9n los inconvenientes ? de construir campa\u00f1as con estrategias de puja autom\u00e1ticas<\/strong>: son muy c\u00f3modas, f\u00e1ciles de construir y se optimizan casi que sin hacer nada; pero tambi\u00e9n tiene su lado oscuro \u2620.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Estas son las estrategias que puedes utilizar si te decides por el formato autom\u00e1tico de Google Ads.<\/p>\n

? Maximizar clics:<\/strong> Google intenta con el menor costo posible tener el m\u00e1ximo de clics posibles.
\n? Porcentaje de impresiones:<\/strong> Google intenta superar las otras pujas para ubicar tu anuncio siempre en la primera p\u00e1gina.
\n? Porcentaje de impresiones superior:<\/strong> Google intenta superar las otras pujas para ubicarte en la parte superior de la primera p\u00e1gina.
\n? CPA Objetivo:<\/strong> Google fluct\u00faa el CPC para intentar lograr el m\u00e1ximo de conversiones con el m\u00ednimo precio de adquisici\u00f3n.<\/p>\n

Conoce m\u00e1s sobre los anuncios de Google Ads:<\/strong><\/h2>\n