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{"id":7512,"date":"2021-01-27T07:45:55","date_gmt":"2021-01-27T12:45:55","guid":{"rendered":"https:\/\/publitalagencia.com\/?p=7512"},"modified":"2021-01-22T09:57:31","modified_gmt":"2021-01-22T14:57:31","slug":"errores-en-tu-campana-de-anuncios-en-google-que-te-costaran-muy-caro","status":"publish","type":"post","link":"https:\/\/publitalagencia.com\/errores-en-tu-campana-de-anuncios-en-google-que-te-costaran-muy-caro\/","title":{"rendered":"Errores en tu campa\u00f1a de anuncios en Google que te costar\u00e1n muy caro"},"content":{"rendered":"

\"errores<\/p>\n

\n
Lo peor que puede pasar cuando montas una campa\u00f1a de anuncios en Google es gastar el dinero <\/strong><\/span>?<\/span><\/span><\/strong> que piensas invertir y no lograr ning\u00fan resultado<\/strong> <\/span>\u274c<\/span><\/span><\/span>.<\/span><\/div>\n<\/div>\n
\n
\u00a0<\/span><\/div>\n<\/div>\n
\n
Generalmente, cuando sucede esto se debe a un error muy b\u00e1sico <\/span>?<\/span><\/span><\/span>, que pudo subsanarse en la configuraci\u00f3n de la campa\u00f1a de anuncios en Google<\/strong><\/a> de manera muy sencilla. Hoy te contamos los m\u00e1s habituales.<\/span><\/div>\n<\/div>\n
\n
\u00a0<\/span><\/div>\n<\/div>\n
\n
Todos estos errores suponen un gasto m\u00e1s alto, un bajo nivel de calidad y, lo m\u00e1s preocupante de todo, una baja conversi\u00f3n <\/span>?<\/span><\/span><\/span>. Al final, todo se trata de tiempo y de dedicaci\u00f3n, porque no son elementos complejos ni escondidos.<\/span><\/div>\n

1. Empe\u00f1arse en keywords y olvidarse de las keyphrases<\/span><\/h3>\n

Selecciona frases de b\u00fasqueda\u00a0<\/span>que sean relevantes, los usuarios <\/span>ya no buscan \u00abgimnasio\u00bb sino \u00abgimnasio cerca de m\u00ed\u00bb o \u00abgimnasio en Bogot\u00e1\u00bb. Las<\/span> keyphrases tienen costes por clic m\u00e1s bajos<\/span>.<\/span><\/p>\n

2. Usar la concordancia amplia como si no hubiera ma\u00f1ana<\/span><\/h3>\n

Si utilizas como keyword CARPINTER\u00cdA BOGOT\u00c1 (amplia) aparecer\u00e1 tu anuncio para la gente que busque \u00abcarpinter\u00eda\u00bb, pero tambi\u00e9n si busca solo \u00abbogot\u00e1\u00bb, as\u00ed que imagina la cantidad de clics que perder\u00e1s.<\/p>\n

3. Tener miedo a las keywords negativas<\/span><\/h3>\n

Pocos usan las palabras clave negativas, pero son la mejor herramienta para filtrar las b\u00fasquedas que no nos interesan. Por ejemplo, si mi servicio es \u00abventa de pan\u00bb, una buena keyword negativa ser\u00e1 \u00abcongelado\u00bb para evitar ese tipo de b\u00fasquedas que te costar\u00e1n dinero sin conversi\u00f3n.<\/p>\n

4. Competir contigo mismo en la misma campa\u00f1a<\/span><\/h3>\n

Si utilizo la misma palabra clave en varios grupos de anuncios, no estoy ampliando la oportunidad: estoy compitiendo conmigo mismo y el coste por clic aumentar\u00e1. Utiliza <\/span>palabras clave \u00fanicas para cada grupo de anuncios<\/span>.<\/span><\/p>\n

5. No revisar los t\u00e9rminos de b\u00fasqueda<\/span><\/h3>\n

Los t\u00e9rminos de b\u00fasqueda son las palabras reales que usaron los usuarios para encontrar tus anuncios. Te pueden dar <\/span>pistas sobre c\u00f3mo buscan en realidad tu servicio<\/span> y afinar as\u00ed las keywords, las negativas y mucho m\u00e1s<\/span><\/p>\n

6. No revisar los t\u00e9rminos de b\u00fasqueda<\/span><\/h3>\n

Puedes <\/span>segmentar por audiencias<\/span> para\u00a0<\/span>que tus anuncios aparezcan a las\u00a0<\/span>personas que <\/span>busquen ciertas palabras, pero <\/span>que adem\u00e1s\u00a0<\/span>formen parte de un grupo espec\u00edfico por sexo, edad,\u00a0<\/span>ingresos, inte<\/span>reses, etc\u00e9tera.<\/span><\/p>\n

Aprende m\u00e1s sobre Google Ads en nuestro blog de PubliTal Agencia:<\/h2>\n