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{"id":7563,"date":"2021-03-01T06:49:26","date_gmt":"2021-03-01T11:49:26","guid":{"rendered":"https:\/\/publitalagencia.com\/?p=7563"},"modified":"2021-02-25T10:59:46","modified_gmt":"2021-02-25T15:59:46","slug":"lo-que-sabemos-sobre-la-eliminacion-de-anuncios-de-texto-expandido-en-google-ads","status":"publish","type":"post","link":"https:\/\/publitalagencia.com\/lo-que-sabemos-sobre-la-eliminacion-de-anuncios-de-texto-expandido-en-google-ads\/","title":{"rendered":"Lo que sabemos sobre la eliminaci\u00f3n de anuncios de texto expandido en Google Ads"},"content":{"rendered":"

\"desaparecen<\/p>\n

 <\/p>\n

Si tienes cuenta de Google Ads, prueba a crear un nuevo anuncio en cualquier de tus campa\u00f1as<\/a>. Vas a ver que, por defecto, te aparecen las opciones de anuncio adaptable, anuncio de llamada y anuncio din\u00e1mico, pero no la de anuncio de texto expandido ?.<\/p>\n

La \u00faltima actualizaci\u00f3n de la plataforma ha eliminado el formato de anuncio de texto expandido (ETA) como opci\u00f3n principal a la hora de crear nuevos anuncios<\/strong> ? \u00bfSignifica esto que desaparecen estos anuncios? No, puedes crearlos en la pantalla de redacci\u00f3n de anuncio, haciendo clic en \u00abVolver a usar anuncios de texto\u00bb ?. M\u00edralo aqu\u00ed:<\/p>\n

\"utilizar<\/p>\n

El anuncio de texto expandido ha sido hasta ahora el formato estrella<\/strong><\/a> ?, el que todos hemos usado siempre: dos o tres t\u00edtulos, una o dos descripciones de anuncio, lo m\u00e1s sencillo del mundo. Este cambio obedece al inter\u00e9s de Google por potenciar los anuncios responsivos o adaptables<\/a><\/strong> ?, en los que seleccionamos muchos t\u00edtulos diferentes y hasta 4 descripciones para que el sistema seleccione la combinaci\u00f3n ganadora a la hora de mostrar tu anuncio al usuario en concreto que est\u00e1 buscando.<\/p>\n

Google ha dicho que su intenci\u00f3n no es eliminar los anuncios de texto expandido, sino solo facilitar el uso de los formatos m\u00e1s novedosos a los que empiezan a usar la plataforma<\/strong> ?. Esperemos que as\u00ed sea, porque dependiendo de la campa\u00f1a, un anuncio responsivo o adaptable no siempre es la mejor opci\u00f3n, y esto suena a que cada vez ser\u00e1 menos importante la decisi\u00f3n del consultor SEM a la hora de crear la campa\u00f1a.<\/p>\n

 <\/p>\n

Conoce m\u00e1s novedades sobre Google Ads:<\/h2>\n