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{"id":7635,"date":"2021-04-14T06:38:06","date_gmt":"2021-04-14T11:38:06","guid":{"rendered":"https:\/\/publitalagencia.com\/?p=7635"},"modified":"2021-04-09T11:44:58","modified_gmt":"2021-04-09T16:44:58","slug":"como-calcular-el-valor-de-una-conversion-en-tu-campana-cuando-no-es-una-venta","status":"publish","type":"post","link":"https:\/\/publitalagencia.com\/como-calcular-el-valor-de-una-conversion-en-tu-campana-cuando-no-es-una-venta\/","title":{"rendered":"\u00bfC\u00f3mo calcular el valor de una conversi\u00f3n en tu campa\u00f1a cuando no es una venta?"},"content":{"rendered":"

\"cuanto<\/p>\n

\n
Conversi\u00f3n = venta <\/span>?<\/span><\/span><\/span>. \u00bfO no? En general, una conversi\u00f3n<\/a> es cualquier acci\u00f3n que hace el usuario en nuestra web, o en nuestra campa\u00f1a de marketing digital, y que se traduce tarde o temprano en una venta o algo que tiene un valor determinado para nosotros <\/strong><\/span>?<\/span><\/span><\/span>.<\/span><\/div>\n<\/div>\n
\n
\u00a0<\/span><\/div>\n<\/div>\n
\n
Pero no es cierto que toda conversi\u00f3n sea espec\u00edficamente una venta. Una llamada <\/span>?<\/span><\/span><\/span> a tu negocio puede considerarse una conversi\u00f3n, si para ti tiene valor; o la descarga de un ebook <\/span>?<\/span><\/span><\/span>, o incluso simplemente que alguien haga clic <\/span>?<\/span><\/span><\/span> en un determinado enlace.<\/span><\/div>\n<\/div>\n
\n
\u00a0<\/span><\/div>\n<\/div>\n
\n
Por eso, es importante determinar qu\u00e9 valor tiene en realidad esa llamada, esa descarga o ese clic, teniendo en cuenta que no ofrece un ingreso inmediato <\/span>?<\/span><\/span><\/span>, pero s\u00ed tiene peso en tu estrategia de marketing y forma parte del embudo de ventas. Debes saber cu\u00e1nto vale para ti una conversi\u00f3n<\/strong>.<\/span><\/div>\n<\/div>\n
\n
\u00a0<\/span><\/div>\n<\/div>\n
\n
Hoy te contamos c\u00f3mo establecer de una forma r\u00e1pida y eficaz un valor a esas conversiones que no son exactamente una venta pero que quieres medir.<\/span><\/div>\n<\/div>\n

1 Selecciona qu\u00e9 acci\u00f3n vas a medir<\/h2>\n
\n

Debes tener claro c\u00f3mo quieres medir el \u00e9xito de tu campa\u00f1a, algunos de los <\/span>tipos de conversi\u00f3n<\/span> pueden ser:<\/span><\/p>\n