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{"id":7750,"date":"2021-07-28T06:51:25","date_gmt":"2021-07-28T11:51:25","guid":{"rendered":"https:\/\/publitalagencia.com\/?p=7750"},"modified":"2021-07-22T11:04:00","modified_gmt":"2021-07-22T16:04:00","slug":"como-acertar-al-seleccionar-tus-palabras-clave-long-tail-o-de-cola-larga","status":"publish","type":"post","link":"https:\/\/publitalagencia.com\/como-acertar-al-seleccionar-tus-palabras-clave-long-tail-o-de-cola-larga\/","title":{"rendered":"C\u00f3mo acertar al seleccionar tus palabras clave long tail o de cola larga"},"content":{"rendered":"

Usar palabras clave demasiado gen\u00e9ricas o comunes suele conllevar costes muy altos ? y bajos ratios de conversi\u00f3n.<\/p>\n

Para campa\u00f1as con presupuesto reducido, lo mejor es recurrir a palabras clave de cola larga o \u00ablong tail keywords\u00bb<\/strong><\/a> ?, que no son m\u00e1s que frases elaboradas que se buscan com\u00fanmente y que huyen de la keyword gen\u00e9rica.<\/p>\n

Una keyword de cola larga suele tener al menos 3 palabras y son b\u00fasquedas m\u00e1s espec\u00edficas y, por eso mismo, con menos volumen mensual<\/strong>. Por ejemplo, si mi palabra clave gen\u00e9rica es \u00abmudanzas\u00bb ?, s\u00e9 que hay cientos de personas que hacen esa b\u00fasqueda a diario. El CPC de esa palabra es alt\u00edsimo (m\u00e1s de 5.000 COP \/ 1.30 USD) porque hay mucha competencia y mucha demanda.<\/p>\n

Si mi campa\u00f1a se basa en esa palabra clave y tengo apenas 20.000 COP diarios para gastar, ya s\u00e9 que no obtendr\u00e9 m\u00e1s de 4 clics diarios ?. Mis anuncios aparecer\u00e1n espor\u00e1dicamente a personas que hacen b\u00fasquedas muy generales y cuya intenci\u00f3n de compra est\u00e9 en fases previas a la decisi\u00f3n.<\/p>\n

Pero si hago un an\u00e1lisis profundo ?\ufe0f\u200d\u2640\ufe0f, puedo ver que hay gente en fases avanzadas de decisi\u00f3n que hacen b\u00fasquedas m\u00e1s espec\u00edficas<\/strong>, por ejemplo \u00abmudanzas locales en Bogot\u00e1\u00bb, o \u00abempresa econ\u00f3micas para mudanzas locales\u00bb. Son palabras clave con CPC mucho m\u00e1s bajos (menos de 1.000 COP \/ 0,25 USD), con menos competencia y que activan los anuncios para usuarios con las cosas m\u00e1s claras.<\/p>\n

Estas \u00faltimas frases de b\u00fasqueda son keywords de cola larga ?. Y suponen que con mi inversi\u00f3n de 20.000 COP diarios puedo obtener m\u00e1s de 20 clics, y m\u00e1s calificados, lo que hace que tenga m\u00e1s opciones de conversi\u00f3n y mayor \u00e9xito en la campa\u00f1a.<\/p>\n

Por tanto, estos son los motivos principales por los que es inteligente utilizar keywords long tail<\/strong> en nuestra campa\u00f1a:<\/p>\n